The Grass is Greener on the Other Side – Truly!
The breathtaking landscapes of New Zealand that sprawl over its 270,000 square kilometers and are famous for more than their beauty. Thanks to millions of years of nutrient deposits, due to mountain erosion, and the consistently mild and wet climate, New Zealand is home to some of the most fertile farmland in the world.
This is especially the case on New Zealand’s North Island, which maintains a near perfect environment for growing lush green grass in abundance throughout most of the year. Our Free Range Beef is from cattle farmed in the North Island region, specifically in the provinces around Mt Taranaki, a mountain sacred to the local Maori people of New Zealand.
Agriculture has been the country’s main industry for many generations, and at its core, many of the same traditional farming have remained unchanged over the past two hundred years. Beef cattle farming in New Zealand is no exception. Cattle are raised with old fashion style husbandry, entirely (100%) grass-fed their entire lives, grazing on the lush wide open nutrient-rich grassy pastures of this clean and green country. Why is this important to us? Unlike conventional beef farming practices in Canada and the U.S., our New Zealand beef farmers never administer growth hormone additives or steroids to their animals.
We recently ventured to New Zealand to pay a visit to the local farms where our Free Range Beef is raised, and meet with the farmers themselves. We were blown away by the seemingly endless hectares of the greenest grass we’ve ever seen. And we were deeply impressed by the humble, down to earth farmers, and their respect for the animals they raise.